Interesting Honda Ad
This is really neat..
Be sure to read the info first, then watch the clip.
And you thought those people that set up roomfuls of
dominos to knock over were amazing. There are no computer
graphics or digital tricks in the film. Everything you see really happened
in real time exactly as you see it.
The film took 606 takes. On the first 605 takes,
something, usually very minor, didn't work. They would then have to set
the whole thing up again. The crew spent weeks shooting night and day. By
the time it was over, they were ready to change professions.
The film cost six million dollars and took three months to complete
including full engineering of the sequence. In addition, it's two
minutes long so every time Honda airs the film on British television,
they're shelling out enough dough to keep any one of
us in clover for a lifetime.
However, it is fast becoming the most downloaded
advertisement in Internet history. Honda executives figure the ad will
soon pay for itself simply in "free viewings" (Honda isn't paying a
dime to have you watch this commercial!).
When the ad was pitched to senior executives, they
signed off on it immediately without any hesitation - including the
costs.
There are six and only six hand-made Honda Accords in
the world. To the horror of Honda engineers, the filmmakers
disassembled two of them to make the film.
Everything you see in the film (aside from the walls,
floor, ramp, and complete Honda Accord) is parts from those two
cars.
The voiceover is Garrison Keillor. When the ad was
shown to Honda executives, they liked it and commented on how amazing
computer graphics have gotten.
They fell off their chairs when they found out it was
for real. Oh, and about those funky windshield wipers. On the new
Accords, the windshield wipers have water sensors and are designed
to start doing their thing automatically as soon as they become wet.