I was interested in this when I saw the article at different places so I did some research on the internets. That budget includes the marketing budget, which from what I've read isn't usually included when other developers or publishers say what their budget is. John Riccitello (former EA CEO) said they probably spent around $200 million just on the marketing for Battlefield 3. I guess the actual marketing budget was around $50-$100 million, still quite a lot. $265 million for GTA V's development and marketing is a lot, but I don't think it's mind blowing. Especially when they spend 6 years making the game. I don't know how many employees Rockstar has, but the salary/benefits alone over six years is probably a lot. To compare it to Pirates of the Caribbean, they made one in 2003, 2006, 2007, 2011, and are making one for 2015. A 12 year span. GTA IV came out in 2008 and Rockstar said they started working on V right after IV came out. So a 5 year span. If you take the first 3 Pirate's movies, that's about a 5 year span for production. I think the budget of those movies combined, not even including marketing, would be a lot more than $265 million. Just my thought on it.