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Honda Commercial


pavid

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Interesting Honda Ad

 

This is really neat..

 

Be sure to read the info first, then watch the clip.

 

And you thought those people that set up roomfuls of

dominos to knock over were amazing. There are no computer

graphics or digital tricks in the film. Everything you see really happened

in real time exactly as you see it.

 

The film took 606 takes. On the first 605 takes,

something, usually very minor, didn't work. They would then have to set

the whole thing up again. The crew spent weeks shooting night and day. By

the time it was over, they were ready to change professions.

 

The film cost six million dollars and took three months to complete

including full engineering of the sequence. In addition, it's two

minutes long so every time Honda airs the film on British television,

they're shelling out enough dough to keep any one of

us in clover for a lifetime.

 

However, it is fast becoming the most downloaded

advertisement in Internet history. Honda executives figure the ad will

soon pay for itself simply in "free viewings" (Honda isn't paying a

dime to have you watch this commercial!).

 

When the ad was pitched to senior executives, they

signed off on it immediately without any hesitation - including the

costs.

 

There are six and only six hand-made Honda Accords in

the world. To the horror of Honda engineers, the filmmakers

disassembled two of them to make the film.

 

Everything you see in the film (aside from the walls,

floor, ramp, and complete Honda Accord) is parts from those two

cars.

 

The voiceover is Garrison Keillor. When the ad was

shown to Honda executives, they liked it and commented on how amazing

computer graphics have gotten.

 

They fell off their chairs when they found out it was

for real. Oh, and about those funky windshield wipers. On the new

Accords, the windshield wipers have water sensors and are designed

to start doing their thing automatically as soon as they become wet.

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